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Subtle art of reaching out to an Investor on LinkedIn

This interesting conversation gives you a sneak preview of the common mistakes that entrepreneurs do while reaching out to an investor. Read on -

Founder: "Can I ask for help?"

Me:"Of course, tell me how can I help you?"

Founder: Can you guide me on how to reach out to investors on LinkedIn. How should we present our business to them?"

Me:
❌Mistake # 1 -Youpitched it to the wrong kind of investor.
❌Mistake #2 - You sent me a pitch deck without even knowing me.

Founder: "What should I have done?"

Me: Lessons to learn
✔️ Step 1 - RESEARCH the Investor.
✔️ Step 2 - Understand their PORTFOLIO.
✔️ Step 3 - Check if your business is a FIT.
✔️ Step 4 - ENGAGE with them over chat or call.
✔️ Step 5 - Ask if they would like to see a pitch deck.
✔️ If Yes, only then send the pitch deck

So, next time you wish to pitch to an investor, here are 2 things you should remember NOT TO DO!
• Do not pitch blindly without researching the investor
• Do not randomly send pitch decks without engaging with potential investors
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